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In newspapers, in family magazines, and even on TV, the most famous and long-running 20th century ad campaign (1949-1969) made emerging, liberated post-WWII womanhood its selling point. Think of it - wearing a bra as outerwear, so common now, originated here. These are still the most erotic and and tongue-in cheek images available from the modern era, and rightfully so. Here is our reconstructed celebration of this uncommon sensuality...

I dreamed...

Maidenform Sawed in Half store window

Maidenform Precious Littles

Maidenform - Arabian Nights - Magic Carp

Maidenform Sawed in Half store window
Sea Dreams

Maidenform Sea Dreams Store ad

Maidenform Sea Dreams 1969

Maidenform Sea Dream - Here's Looking at

Maidenform Sea Dreams Store ad
Girdles
Early Ads

Maidenform Un-Underwear

Maidenform Girdle - You'll never yank

Maidenform - You'll Never Yank at a Gird

Maidenform Un-Underwear

Maidenform WWII - Use it Up-Wear it Out-

Maidenform Once-Over 1935

Maidenform WWII Pidgeon

Maidenform WWII - Use it Up-Wear it Out-
The Rest

Maidenform - French ad

Maidenform Vanishing Act

Maidenform - First Get Into This Bra

Maidenform - French ad
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