In newspapers, in family magazines, and even on TV, the most famous and long-running 20th century ad campaign (1949-1969) made emerging, liberated post-WWII womanhood its selling point. Think of it - wearing a bra as outerwear, so common now, originated here. These are still the most erotic and and tongue-in cheek images available from the modern era, and rightfully so. Here is our reconstructed celebration of this uncommon sensuality...

I dreamed...

Maidenform Sawed in Half store window
Maidenform Sawed in Half store window

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Maidenform Precious Littles
Maidenform Precious Littles

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Maidenform - Arabian Nights - Magic Carp
Maidenform - Arabian Nights - Magic Carp

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Maidenform Sawed in Half store window
Maidenform Sawed in Half store window

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Sea Dreams

Maidenform Sea Dreams Store ad
Maidenform Sea Dreams Store ad

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Maidenform Sea Dreams 1969
Maidenform Sea Dreams 1969

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Maidenform Sea Dream - Here's Looking at
Maidenform Sea Dream - Here's Looking at

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Maidenform Sea Dreams Store ad
Maidenform Sea Dreams Store ad

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Girdles

Early Ads

Maidenform Un-Underwear
Maidenform Un-Underwear

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Maidenform Girdle - You'll never yank
Maidenform Girdle - You'll never yank

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Maidenform - You'll Never Yank at a Gird
Maidenform - You'll Never Yank at a Gird

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Maidenform Un-Underwear
Maidenform Un-Underwear

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Maidenform WWII - Use it Up-Wear it Out-
Maidenform WWII - Use it Up-Wear it Out-

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Maidenform Once-Over 1935
Maidenform Once-Over 1935

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Maidenform WWII Pidgeon
Maidenform WWII Pidgeon

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Maidenform WWII - Use it Up-Wear it Out-
Maidenform WWII - Use it Up-Wear it Out-

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The Rest

Maidenform - French ad
Maidenform - French ad

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Maidenform Vanishing Act
Maidenform Vanishing Act

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Maidenform - First Get Into This Bra
Maidenform - First Get Into This Bra

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Maidenform - French ad
Maidenform - French ad

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