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In newspapers, in family magazines, and even on TV, the most famous and long-running 20th century ad campaign (1949-1969) made emerging, liberated post-WWII womanhood its selling point. Think of it - wearing a bra as outerwear, so common now, originated here. These are still the most erotic and and tongue-in cheek images available from the modern era, and rightfully so. Here is our reconstructed celebration of this uncommon sensuality...
I dreamed...
Maidenform Sawed in Half store window
Maidenform Precious Littles
Maidenform - Arabian Nights - Magic Carp
Maidenform Sawed in Half store window
Sea Dreams
Maidenform Sea Dreams Store ad
Maidenform Sea Dreams 1969
Maidenform Sea Dream - Here's Looking at
Maidenform Sea Dreams Store ad
Girdles
Early Ads
Maidenform Un-Underwear
Maidenform Girdle - You'll never yank
Maidenform - You'll Never Yank at a Gird
Maidenform Un-Underwear
Maidenform WWII - Use it Up-Wear it Out-
Maidenform Once-Over 1935
Maidenform WWII Pidgeon
Maidenform WWII - Use it Up-Wear it Out-
The Rest
Maidenform - French ad
Maidenform Vanishing Act
Maidenform - First Get Into This Bra
Maidenform - French ad
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