In newspapers, in family magazines, and even on TV, the most famous and long-running 20th century ad campaign (1949-1969) made emerging, liberated post-WWII womanhood its selling point. Think of it - wearing a bra as outerwear, so common now, originated here. These are still the most erotic and and tongue-in cheek images available from the modern era, and rightfully so. Here is our reconstructed celebration of this uncommon sensuality...

I dreamed...

Sea Dreams

Girdles

Early Ads

The Rest