In newspapers, in family magazines, and even on TV, the most famous and long-running 20th century ad campaign (1949-1969) made emerging, liberated post-WWII womanhood its selling point. Think of it - wearing a bra as outerwear, so common now, originated here. These are still the most erotic and and tongue-in cheek images available from the modern era, and rightfully so. Here is our reconstructed celebration of this uncommon sensuality...

I dreamed...

Maidenform Sawed in Half store window
Maidenform Sawed in Half store window

Maidenform Precious Littles
Maidenform Precious Littles

Maidenform - Arabian Nights - Magic Carp
Maidenform - Arabian Nights - Magic Carp

Maidenform Sawed in Half store window
Maidenform Sawed in Half store window

Sea Dreams

Maidenform Sea Dreams Store ad
Maidenform Sea Dreams Store ad

Maidenform Sea Dreams 1969
Maidenform Sea Dreams 1969

Maidenform Sea Dream - Here's Looking at
Maidenform Sea Dream - Here's Looking at

Maidenform Sea Dreams Store ad
Maidenform Sea Dreams Store ad

Girdles

Early Ads

Maidenform Un-Underwear
Maidenform Un-Underwear

Maidenform Girdle - You'll never yank
Maidenform Girdle - You'll never yank

Maidenform - You'll Never Yank at a Gird
Maidenform - You'll Never Yank at a Gird

Maidenform Un-Underwear
Maidenform Un-Underwear

Maidenform WWII - Use it Up-Wear it Out-
Maidenform WWII - Use it Up-Wear it Out-

Maidenform Once-Over 1935
Maidenform Once-Over 1935

Maidenform WWII Pidgeon
Maidenform WWII Pidgeon

Maidenform WWII - Use it Up-Wear it Out-
Maidenform WWII - Use it Up-Wear it Out-

The Rest

Maidenform - French ad
Maidenform - French ad

Maidenform Vanishing Act
Maidenform Vanishing Act

Maidenform - First Get Into This Bra
Maidenform - First Get Into This Bra

Maidenform - French ad
Maidenform - French ad